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  1. Individual Assignment Case 3 items
    The Individual Assignment is based on the case of Netflix covered across the three links below. Refer to the Assignment guidelines and questions on Blackboard for further information.
  2. Tutorials 1-3 Case Studies 3 items
    1. Rocket Internet Case Study

      Chapter  Click Print at the top of the screen to get a PDF of the case. Select pages 128-130 and under 'Citation Style' select APA.

    2. The IKEA approach: Case Study

      Chapter  Click Print at the top of the screen to get a PDF of the case. Select pages 237-241 and under 'Citation Style' select APA.

    3. Virgin: Case Study

      Chapter  Click Print at the top of the screen to get a PDF of the case. Select pages 271-274 and under 'Citation Style' select APA.