TV3 POLL RESULTS

We have been conducting the Political Polling for TV3/Newshub from 2009. Our quality standards are open to the ultimate scrutiny!

Political Poll

Methodology

Collection Method	Both CATI (Computer Assisted Telephone Interviewing) and Online methods were used to collect data. Note: Online included since March 2017
Target Population	Eligible New Zealand voters 18+ years
Sample Size	n=1000 – 700 were interviewed by phone and 300 Online
Sampling Technique	Telephone Interviews. Random generation of telephone numbers. Unless a contact refuses to participate multiple calls are made to each phone number over different days, before number is substituted Online Interviews. Respondents were sourced from one of several Online Research Companies’ Panels which comply with the ESOMAR guidelines for online research. Quota sampling and weighting to ensure representative cross section by age, gender and geography
Sample Coverage	National including rural, secondary urban and main urban areas.
Weighting	To correct for non-response in any of the quota sampling variables, the data have been weighted based on Statistics New Zealand’s population counts.
Sample Error	Maximum of 3.1% expressed at a 95% confidence level

See the results below:

Preferred Prime Minister

Endorsements

Good news...3 News maintains its track record as the number one news poll! Apart from our decision to go for a bigger sample size, and to conduct fieldwork closer to the election date I think this is a great endorsement of the quality and professionalism of Ngaire Reid and her top team of interviewers...it’s a great start to this new relationship."
Murray Campbell _^FMRSNZ - Baseline Consultancy

From me too, thank you for your efforts. You are spot on - and I mentioned that on Sunday night on The TV3 News.
Keep up the good work."
Duncan Garner - TV3

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