Browse Hierarchy INDN390: Industrial Design Capstone: Branded Products / Whakatinana ā-Wheako Hoahoa ā-Ahumahi: Ngā Hua i Waituhia

This course introduces branding as a business concept to students. It explores the role that a product and associated services play in promoting and developing a company’s brand as well as the way a brand impacts on the perception and value of a product. As a capstone course, it offers an opportunity to integrate all the design skills and knowledge students have acquired to explore customised and connected products in both corporate and cultural contexts. Projects are often undertaken in collaboration with industry partners.